This is a record company that signs minority bands, such as psychedelic rock, the style of bands should be self-revealing, and express passion to music.
ur standard of selecting bands include: several founders are not fond of fair average quality bands singing popular songs, or the kind of bonds established for chasing after girls. They like creative bonds. Here the independent musicians is free to do whatever kind of music they like without being limited by any regulations or rules, as long as it is legal and permitted by law, because we do not exert pressure on the sale of artists’ album. Meanwhile, we are a semi-charitable organization.
Brand Story: On May 19th, 2012, Yuyang Ski Field, Pinggu District, Beijing. Several youths, who love music, were watching The Jesus and Mary. They were moved to tears by Jim and William’s performance in a great rain, who were the members of the Chain Band, and decided to establish a music brand, looking for bands like The Jesus and Mary Chain，My Bloody Valentine and Primal Scream and exploring the new domestic voice. Though the possibility is slight, they still persevere in this work.
The Life Style Advocated by the Brand: Think Independently and Play Hard.